{"id":6557,"date":"2024-11-29T10:08:58","date_gmt":"2024-11-29T09:08:58","guid":{"rendered":"https:\/\/blog.structuralia.com\/uncategorized\/aplicar-la-estrategia-de-marketing-digital\/"},"modified":"2026-03-27T13:52:39","modified_gmt":"2026-03-27T12:52:39","slug":"aplicar-la-estrategia-de-marketing-digital","status":"publish","type":"post","link":"https:\/\/blog.structuralia.com\/en\/aplicar-la-estrategia-de-marketing-digital","title":{"rendered":"Everything You Need to Implement a Digital Marketing Strategy"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\"><\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.structuralia.com\/en\/aplicar-la-estrategia-de-marketing-digital\/#Pasos_para_aplicar_la_estrategia_de_marketing_digital\" >Steps for Implementing a Digital Marketing Strategy<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.structuralia.com\/en\/aplicar-la-estrategia-de-marketing-digital\/#1_Define_tus_objetivos_SMART\" >1. Set your SMART goals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.structuralia.com\/en\/aplicar-la-estrategia-de-marketing-digital\/#2_Identifica_a_tu_publico_objetivo\" >2. Identify your target audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.structuralia.com\/en\/aplicar-la-estrategia-de-marketing-digital\/#3_Analiza_tu_presencia_digital_y_la_de_tu_competencia\" >3. Analyze your digital presence and that of your competitors<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog.structuralia.com\/en\/aplicar-la-estrategia-de-marketing-digital\/#4_Disena_la_hoja_de_ruta_adecuada\" >4. Design the appropriate roadmap<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blog.structuralia.com\/en\/aplicar-la-estrategia-de-marketing-digital\/#5_Medicion_y_analisis\" >5. Measurement and Analysis<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<p>In <a href=\"https:\/\/blog.structuralia.com\/en\/inbound-marketing-en-que-consiste-y-que-beneficios-nos-aporta\/\" target=\"_blank\" rel=\"noopener\">this post<\/a> We discussed the role that digital marketing is playing in the engineering industry. It is a complex sector with intense competition, which is why having a well-defined strategy is essential.<\/p>\n<p>That said, you might be wondering, \u201cWhere can I start to create an effective digital strategy?\u201d To answer that, we\u2019ve put together a list of steps you should take to get off to a good start on your online journey.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Pasos_para_aplicar_la_estrategia_de_marketing_digital\"><\/span>Steps for Implementing a Digital Marketing Strategy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1_Define_tus_objetivos_SMART\"><\/span><strong>1. Set your SMART goals<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This acronym refers to objectives that are specific, measurable, attainable, realistic, and time-bound (SPACIFIC).<\/p>\n<p>This means setting goals that are as specific as possible, avoiding vague terms such as \u201csell more\u201d or \u201cincrease business contacts.\u201d For example, a specific goal would be to increase website traffic by 20% and the number of leads by 15%.<\/p>\n<p>You need to establish the KPIs and tools that will allow you to measure those goals. Continuing with the previous example, you can use Google Analytics for traffic and your CRM platform for leads.<\/p>\n<p>Obviously, your goals should be achievable and in line with your capabilities. You need to analyze your progress over time to see how much you've grown in the past so you can predict how far you can go.<\/p>\n<p>Finally, determine how much time you need to achieve that goal. This point is closely related to the previous step, since for your goals to be realistic, you must have the necessary time.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Identifica_a_tu_publico_objetivo\"><\/span><strong>2. Identify your target audience<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Do you already know what you hope to achieve with your digital strategy? If so, now is the time to research the target audiences you need to reach in order to achieve that goal.<\/p>\n<p>The more specific you are, the easier it will be to segment and target your marketing efforts. To do this, determine at least the following points:<\/p>\n<ul>\n<li>Professional Profile.<\/li>\n<li>Price range \/ budget you can allocate.<\/li>\n<li>Geographic location.<\/li>\n<li>Issues or needs that will lead you to request information.<\/li>\n<li>The tone you hope to convey in your communication.<\/li>\n<li>Media sources you consume.<\/li>\n<li>Social media platforms he uses.<\/li>\n<li>The main objections they might raise about your product or service.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"3_Analiza_tu_presencia_digital_y_la_de_tu_competencia\"><\/span><strong>3. Analyze your digital presence and that of your competitors<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>We need to be able to determine where we're starting from and who we'll be competing against.<\/p>\n<p>To do this, search Google for the most relevant keywords in your industry and analyze who appears in the results. Visit their social media profiles and website, and, in short, track any type of online communication your competitors may be directing at your target audience.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Disena_la_hoja_de_ruta_adecuada\"><\/span><strong>4. Design the appropriate roadmap<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Once the previous three points have been completed, the crucial moment arrives: deciding on the actions we will take to achieve our goals.<\/p>\n<p>To do this, you first need to be clear about your budget, since that will help you figure out what you can afford.<\/p>\n<p>There are a few factors to consider before deciding on one set of actions or another:<\/p>\n<ul>\n<li><strong>SEO or Organic Search Engine Optimization<\/strong> It's effective in the medium to long term. For this reason, if you don't have time, it might not be your best option.<\/li>\n<li><strong>Paid campaigns<\/strong> They offer almost immediate results; however, they depend directly on the investment made. SEO, on the other hand, helps create a strategy for sustainable growth over time.<\/li>\n<li>If you're thinking about doing <strong>email marketing campaigns<\/strong>, you should know that success depends entirely on the quality of your database and its segmentation capabilities.<\/li>\n<li><strong>Social Media<\/strong> They're a great option, as long as you can devote the necessary resources to managing them properly. It's better to focus on one social media platform and manage it well than to be on all of them and not be able to handle them properly.<\/li>\n<li><strong>Content Creation<\/strong> It will help you strengthen your organic search rankings and your social media presence. To make this happen, think about what your target audience wants to read, and don't limit yourself to providing sales-oriented information.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"5_Medicion_y_analisis\"><\/span><strong>5. Measurement and Analysis<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You're now ready to launch your digital strategy, but to ensure its success, you need to measure everything you implement.<\/p>\n<p>Define the KPIs you'll track on a daily, weekly, monthly, and quarterly basis. These key performance indicators should enable you to make decisions and optimize your strategy, so they must be directly related to your goals.<\/p>\n<p>Ultimately, a digital marketing strategy may be the best path to business success. However, for this to happen, you need to clearly define your goals and your target audience. Once you\u2019ve done that, you\u2019ll be able to determine the specific actions to take.<\/p>","protected":false},"excerpt":{"rendered":"<p>Do you want your business to take a quantum leap forward with digital marketing strategies but don't know how? We'll show you how in this post.<\/p>","protected":false},"author":9,"featured_media":5739,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_ayudawp_aiss_exclude":false,"_ayudawp_aiss_summary":"","_ayudawp_aiss_summary_provider":"","_ayudawp_aiss_summary_hash":"","footnotes":""},"categories":[267],"tags":[],"class_list":["post-6557","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-educacion-stem-ingenieria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Todo lo necesario para aplicar la estrategia de Marketing<\/title>\n<meta name=\"description\" content=\"\u00bfQuieres que tu empresa de un salto cuantitativo con estrategias de marketing digital y no sabes c\u00f3mo? 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