{"id":6623,"date":"2024-11-29T10:09:10","date_gmt":"2024-11-29T09:09:10","guid":{"rendered":"https:\/\/blog.structuralia.com\/uncategorized\/descubre-las-areas-del-marketing-perfectas-para-complementar-tu-formacion-como-ingeniero\/"},"modified":"2026-03-27T13:52:36","modified_gmt":"2026-03-27T12:52:36","slug":"descubre-las-areas-del-marketing-perfectas-para-complementar-tu-formacion-como-ingeniero","status":"publish","type":"post","link":"https:\/\/blog.structuralia.com\/en\/descubre-las-areas-del-marketing-perfectas-para-complementar-tu-formacion-como-ingeniero","title":{"rendered":"Discover the areas of marketing that are perfect for complementing your engineering education"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\"><\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.structuralia.com\/en\/descubre-las-areas-del-marketing-perfectas-para-complementar-tu-formacion-como-ingeniero\/#Estrategia_digital_clave_para_dar_a_conocer_un_nuestros_servicios_con_identidad_propia\" >Digital strategy: the key to promoting our services with a unique identity<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.structuralia.com\/en\/descubre-las-areas-del-marketing-perfectas-para-complementar-tu-formacion-como-ingeniero\/#Analitica_digital_para_cuantificar_el_resultado_de_nuestras_acciones\" >Digital analytics to measure the results of our actions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.structuralia.com\/en\/descubre-las-areas-del-marketing-perfectas-para-complementar-tu-formacion-como-ingeniero\/#SEO_posicionamiento_online_como_estrategia\" >SEO: Online Ranking as a Strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.structuralia.com\/en\/descubre-las-areas-del-marketing-perfectas-para-complementar-tu-formacion-como-ingeniero\/#SEM_amplia_y_rapida_visibilidad_para_nuestros_servicios_y_actividades\" >SEM: Broad and Rapid Visibility for Our Services and Activities<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog.structuralia.com\/en\/descubre-las-areas-del-marketing-perfectas-para-complementar-tu-formacion-como-ingeniero\/#Marketing_de_contenidos_un_area_de_gran_proyeccion_para_las_empresas_de_ingenieria\" >Content Marketing: A Field with Great Potential for Engineering Firms<\/a><\/li><\/ul><\/nav><\/div>\n<p>Over the past decade, <strong>Digital marketing has established itself as a key component<\/strong> in companies across all economic sectors, and the engineering field is no exception. Creating a product or service of outstanding quality is of little use if there is no <strong>a well-defined and appropriate strategy<\/strong> that it reaches a wide audience and stands out from the rest.<\/p>\n<p>It is clear that, among all the areas and activities related to digital marketing, there are some that have a greater impact on our daily lives and with which we are therefore already familiar. This is the case with what is known as<strong> Social Media<\/strong>, which consists of managing the <strong>a brand's profiles on various social media platforms<\/strong>, so that their work is accessible to the general public. Another equally widespread and common practice is the <strong>email marketing<\/strong> or launching email campaigns to promote products and services.<\/p>\n<p>However, despite being two fundamental pillars, the aforementioned <strong>These are not the only areas of marketing<\/strong> whose concepts can be extremely helpful for our work at an engineering firm. Below, we\u2019ll explain what these areas are and why they\u2019ll be useful to you as an engineer.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Estrategia_digital_clave_para_dar_a_conocer_un_nuestros_servicios_con_identidad_propia\"><\/span><strong>Digital strategy: the key to promoting our services with a unique identity<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The Digital Strategy <strong>defines the guidelines and procedures for action<\/strong> in the long term to position a company ahead of other companies in its industry. This strategy <strong>must be in<\/strong> <strong>in line with the image one wishes to project <\/strong>the company's image among potential customers, <strong>highlighting the values we strive for <\/strong>associate with her.<\/p>\n<p>At an engineering firm, we need to project a certain image <strong>solid, consistent, stable, and rigorous, yet flexible, innovative, and in tune with the times<\/strong>. As you can imagine, achieving this can be a daunting task, so it\u2019s a good idea to take a course in digital strategy if you hold a mid-level or executive management position.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Analitica_digital_para_cuantificar_el_resultado_de_nuestras_acciones\"><\/span><strong>Digital analytics to measure the results of our actions<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Digital analytics is the area of marketing that focuses on <strong>measure or quantify the result<\/strong> <strong>of the shares <\/strong>outlined in the digital strategy. This is a critical area for verifying the strategy\u2019s effectiveness, identifying its weaknesses, and establishing avenues for improvement.<\/p>\n<p>A professional who combines comprehensive knowledge of strategy and digital analytics is highly valuable from a business perspective. This is because such a professional is capable of managing the entire marketing cycle, encompassing the stages of strategy definition, launch, and optimization. Furthermore, analytics is one of the marketing skills in which <strong>We engineers feel more comfortable<\/strong>, since we can put our <strong>logical and technical skills<\/strong> in support of marketing efforts.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/blog.structuralia.com\/wp-content\/uploads\/2024\/11\/habilidades-marketing.jpgwidth650ampnamehabilidades-marketing.jpg\" alt='habilidades-marketing' srcset=\"https:\/\/blog.structuralia.com\/wp-content\/uploads\/2024\/11\/habilidades-marketing.jpgwidth325ampnamehabilidades-marketing.jpg 325w, https:\/\/blog.structuralia.com\/wp-content\/uploads\/2024\/11\/habilidades-marketing.jpgwidth650ampnamehabilidades-marketing.jpg 650w, https:\/\/blog.structuralia.com\/wp-content\/uploads\/2024\/11\/habilidades-marketing.jpgwidth975ampnamehabilidades-marketing.jpg 975w, https:\/\/blog.structuralia.com\/wp-content\/uploads\/2024\/11\/habilidades-marketing.jpgwidth1300ampnamehabilidades-marketing.jpg 1300w, https:\/\/blog.structuralia.com\/wp-content\/uploads\/2024\/11\/habilidades-marketing.jpgwidth1625ampnamehabilidades-marketing.jpg 1625w, https:\/\/blog.structuralia.com\/wp-content\/uploads\/2024\/11\/habilidades-marketing.jpgwidth1950ampnamehabilidades-marketing.jpg 1950w\" sizes=\"(max-width: 650px) 100vw, 650px\"><\/p>\n<h2><span class=\"ez-toc-section\" id=\"SEO_posicionamiento_online_como_estrategia\"><\/span><strong>SEO: Online Ranking as a Strategy <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Knowledge of SEO (<em>Search Engine Optimization<\/em>) will allow you to <strong>Optimize your company's website <\/strong>among the initial results in the various<strong> search engines<\/strong> <strong>online <\/strong>(Google, Yahoo, Bing, Ask, etc.). This is a crucial step for startups, as it is a way to attract potential customers for their services. However, it is also helpful for established companies with a long history whose <strong>services are constantly being updated. <\/strong><\/p>\n<p>If your company is innovative, there\u2019s no doubt that SEO will help you consistently showcase your techniques and projects, so that other companies may be interested in hiring your services for similar projects.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"SEM_amplia_y_rapida_visibilidad_para_nuestros_servicios_y_actividades\"><\/span><strong>SEM: Broad and Rapid Visibility for Our Services and Activities<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Similar to SEO, SEM (<em>Search Engine Marketing<\/em>) is another tool for <strong>increase the visibility and improve the accessibility of our websites and online resources<\/strong>. Sometimes, search engines themselves offer us ways to advertise on their platforms through sponsored ads, which generate <strong>Quality traffic to our website<\/strong>.<\/p>\n<p>Mastering SEM and adopting it as a strategy for our engineering firm will allow us to <strong>to promote our products, services, and large-scale business activities in a flexible and timely manner. <\/strong><\/p>\n<p><strong><\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Marketing_de_contenidos_un_area_de_gran_proyeccion_para_las_empresas_de_ingenieria\"><\/span><strong>Content Marketing: A Field with Great Potential for Engineering Firms <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>So-called content marketing consists of <strong>create content that interests our potential customers<\/strong>, so that we can position ourselves as experts in our field in the eyes of the public. Given the technical nature of engineering work, this type of marketing can be an excellent option for a company in our industry if we approach it properly and demonstrate <strong>technical content that can really grab people's attention<\/strong> and appealing to our target audience.<\/p>\n<p>There\u2019s no doubt that a general understanding of digital marketing can be a great asset as you advance your career as an engineer, especially if you work in a project management or business-related role. Don\u2019t wait any longer to develop your skills in this field!<\/p><\/p>","protected":false},"excerpt":{"rendered":"<p>Durante la \u00faltima d\u00e9cada, el marketing digital se ha posicionado como una pieza clave en las empresas de todos los sectores econ\u00f3micos y el \u00e1mbito de la ingenier\u00eda no es una excepci\u00f3n. Generar un producto o servicio de calidad sobresaliente no sirve apenas de nada si no existe una estrategia bien definida y adecuada que [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":5466,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_ayudawp_aiss_exclude":false,"_ayudawp_aiss_summary":"","_ayudawp_aiss_summary_provider":"","_ayudawp_aiss_summary_hash":"","footnotes":""},"categories":[267],"tags":[],"class_list":["post-6623","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-educacion-stem-ingenieria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Descubre las \u00e1reas del Marketing perfectas para complementar tu formaci\u00f3n como ingeniero - Blog y noticias sobre ingenier\u00eda | Structuralia<\/title>\n<meta name=\"description\" content=\"Durante la \u00faltima 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