{"id":7016,"date":"2024-12-02T15:03:48","date_gmt":"2024-12-02T14:03:48","guid":{"rendered":"https:\/\/blog.structuralia.com\/como-hacer-un-cuadro-mando-integral"},"modified":"2026-03-27T13:51:28","modified_gmt":"2026-03-27T12:51:28","slug":"como-hacer-un-cuadro-mando-integral","status":"publish","type":"post","link":"https:\/\/blog.structuralia.com\/en\/como-hacer-un-cuadro-mando-integral","title":{"rendered":"How do you create a balanced scorecard?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\"><\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.structuralia.com\/en\/como-hacer-un-cuadro-mando-integral\/#Los_cuatro_pilares_del_Cuadro_de_Mando_Integral\" >The Four Pillars of the Balanced Scorecard<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.structuralia.com\/en\/como-hacer-un-cuadro-mando-integral\/#Cliente_o_Usuario\" >Customer or User<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.structuralia.com\/en\/como-hacer-un-cuadro-mando-integral\/#Finanzas\" >Finance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.structuralia.com\/en\/como-hacer-un-cuadro-mando-integral\/#Procesos_internos\" >Internal Processes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog.structuralia.com\/en\/como-hacer-un-cuadro-mando-integral\/#Aprendizaje_y_crecimiento\" >Learning and Growth<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blog.structuralia.com\/en\/como-hacer-un-cuadro-mando-integral\/#Construccion_de_un_Cuadro_de_Mando_Integral\" >Building a Balanced Scorecard<\/a><\/li><\/ul><\/nav><\/div>\n<div id=\"hs_cos_wrapper_post_body\">\n<p>In the past, we used maps; today, we use GPS\u2014but either way, it\u2019s unthinkable to set out on a new path without one of them. The same applies at the level of a company or organization; without a <strong>strategic-level map<\/strong> We won't be able to tell whether we're on the right track or not; and that is the worst thing that can happen to a company.<\/p>\n<p>After extensive research, Robert Kaplan and David Norton presented their findings in an article for the <em>Harvard Business Review <\/em><span style=\"color: #1155cc; text-decoration: underline;\">of 1992<\/span>, the concept of the balanced scorecard or <em>Balanced Scorecard; <\/em>and today it remains one of the most widely used methodologies in business management. The Balanced Scorecard is a <strong>monitoring methodology for business management at the strategic, tactical, and operational levels<\/strong>; in other words, a kind of map that shows the way and lets us know if we've strayed from it.<\/p>\n<p>The idea behind the balanced scorecard is to map out the <strong>the company's strategic hypothesis<\/strong> and serve as a strategic learning tool for executives. The strategic change process must enable this by integrating with the Balanced Scorecard management system. The success of strategy implementation depends on the effective execution of strategic initiatives, which, in turn, depends on maturity and experience in project management.<span id=\"hs-cta-wrapper-fc3ca191-7d97-4eac-981a-c6fd528c37a5\" class=\"hs-cta-wrapper\"><\/span><\/p>\n<h2 style=\"font-size: 30px; font-weight: bold; text-align: left;\"><span class=\"ez-toc-section\" id=\"Los_cuatro_pilares_del_Cuadro_de_Mando_Integral\"><\/span><span style=\"color: #ffa12d;\">The Four Pillars of the Balanced Scorecard<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Before embarking on the process of developing a CMI, it is necessary to understand its four fundamentals, which in turn <strong>together form a comprehensive view of the company<\/strong> or the organization. These four pillars are:<\/p>\n<h3 style=\"font-size: 18px; font-weight: bold; text-align: left;\"><span class=\"ez-toc-section\" id=\"Cliente_o_Usuario\"><\/span><span style=\"color: #2d8bff;\">Customer or User<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This perspective answers the question: What is important to our customers and <em>Stakeholders<\/em>? With the goal of building a brand image and reputation, attracting new customers, projecting trust, and, above all, increasing customer satisfaction.<\/p>\n<h3 style=\"font-size: 18px; font-weight: bold; text-align: left;\"><span class=\"ez-toc-section\" id=\"Finanzas\"><\/span><span style=\"color: #2d8bff;\">Finance<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"color: #333333;\">Before the CMI, finance was the only major pillar for a company, and although that is no longer the case, it remains a very important factor when assessing a company. Financial statements allow us to see, in numbers, how past decisions have impacted the company\u2019s well-being.<\/span><\/p>\n<h3 style=\"font-size: 18px; font-weight: bold; text-align: left;\"><span class=\"ez-toc-section\" id=\"Procesos_internos\"><\/span><span style=\"color: #2d8bff;\">Internal Processes<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"color: #333333;\">It focuses on ensuring the smooth operation of the company\u2019s internal processes. And it must answer the following question: How can internal processes be improved to increase efficiency and effectiveness?<\/span><\/p>\n<h3 style=\"font-size: 18px; font-weight: bold; text-align: left;\"><span class=\"ez-toc-section\" id=\"Aprendizaje_y_crecimiento\"><\/span><span style=\"color: #2d8bff;\">Learning and Growth<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In this regard, the company is evaluated based on its human capital, culture, infrastructure, and added value. The focus is on the growth, training, and well-being of employees and how this translates into added value for the company.<\/p>\n<h2 style=\"font-size: 30px; font-weight: bold; text-align: left;\"><span class=\"ez-toc-section\" id=\"Construccion_de_un_Cuadro_de_Mando_Integral\"><\/span><span style=\"color: #ffa12d;\">Building a Balanced Scorecard<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Once you have internalized these four pillars, the steps to follow to create a CMI are as follows:<\/p>\n<p style=\"text-align: justify;\"><strong style=\"background-color: transparent;\">1. Identify the strategic objectives: <\/strong><span style=\"background-color: transparent;\">It involves setting specific goals for each of the perspectives or pillars we mentioned earlier. For example: \u201cLead in innovation,\u201d \u201cBuild customer loyalty,\u201d \u201cIncrease sales profits.\u201d.<\/span><\/p>\n<p><strong>2. Create a strategic map: <\/strong>This diagram illustrates the relationship between the objectives outlined in the previous step. Arrows are commonly used to show a clear flow between the different objectives.<\/p>\n<p style=\"text-align: justify;\"><strong>3. Establish monitoring indicators: <\/strong>This final step involves defining the metrics that will be used to measure progress toward the objectives. For example, if the objective is \u201cTo lead in innovation,\u201d one way to measure it is to track the number of new products launched each year.<\/p>\n<p>At first glance, these seem like three simple steps, but it\u2019s important to define the Balanced Scorecard correctly, since, as we mentioned at the beginning, it serves as a roadmap for a company\u2019s growth and development. To learn more about this topic, we invite you to check out our post \u201cExample of a Balanced Scorecard for a Hotel.\u201d.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Antes con un mapa, hoy con un GPS, pero en cualquier forma es impensable emprender un camino nuevo sin uno de ellos. Lo mismo es aplicable al nivel de una empresa o una organizaci\u00f3n, sin un mapa a nivel estrat\u00e9gico no seremos capaces de saber si estamos bien encaminados o no; y esto, es lo [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":5034,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_ayudawp_aiss_exclude":false,"_ayudawp_aiss_summary":"","_ayudawp_aiss_summary_provider":"","_ayudawp_aiss_summary_hash":"","footnotes":""},"categories":[267],"tags":[],"class_list":["post-7016","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-educacion-stem-ingenieria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfC\u00f3mo hacer un cuadro de mando integral? | Structuralia<\/title>\n<meta name=\"description\" content=\"El Cuadro de Mando Integral de una empresa sirve como su GPS, y es muy importante que est\u00e9 bien definido para no naufragar.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.structuralia.com\/en\/wp-json\/wp\/v2\/posts\/7016\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfC\u00f3mo hacer un cuadro de mando integral? 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