{"id":7048,"date":"2024-12-02T15:13:21","date_gmt":"2024-12-02T14:13:21","guid":{"rendered":"https:\/\/blog.structuralia.com\/estrategia-en-una-empresa"},"modified":"2026-03-27T13:51:24","modified_gmt":"2026-03-27T12:51:24","slug":"strategy-in-a-company","status":"publish","type":"post","link":"https:\/\/blog.structuralia.com\/en\/estrategia-en-una-empresa","title":{"rendered":"Strategy in a Company: Understanding Its Fundamental Aspects"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\"><\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.structuralia.com\/en\/estrategia-en-una-empresa\/#Aspectos_claves_de_una_estrategia_en_una_empresa\" >Key Aspects of a Business Strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.structuralia.com\/en\/estrategia-en-una-empresa\/#Niveles_operativos_de_una_estrategia_empresarial\" >Operational Levels of a Business Strategy<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.structuralia.com\/en\/estrategia-en-una-empresa\/#Nivel_corporativo\" >Corporate level<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.structuralia.com\/en\/estrategia-en-una-empresa\/#Unidades_de_negocio\" >Business Units<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog.structuralia.com\/en\/estrategia-en-una-empresa\/#Nivel_funcional\" >Functional Level<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blog.structuralia.com\/en\/estrategia-en-una-empresa\/#Componentes_clave_de_una_estrategia_de_empresa\" >Key Components of a Business Strategy<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/blog.structuralia.com\/en\/estrategia-en-una-empresa\/#Mision_y_vision\" >Mission and Vision:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/blog.structuralia.com\/en\/estrategia-en-una-empresa\/#Valores\" >Values:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/blog.structuralia.com\/en\/estrategia-en-una-empresa\/#FODA_SWOT\" >FODA \/ SWOT:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/blog.structuralia.com\/en\/estrategia-en-una-empresa\/#Pragmatismo\" >Pragmatism<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/blog.structuralia.com\/en\/estrategia-en-una-empresa\/#Plan_de_adquisicion_y_asignacion_de_recursos\" >Resource Acquisition and Allocation Plan<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/blog.structuralia.com\/en\/estrategia-en-una-empresa\/#Indicadores\" >Indicators<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<div id=\"hs_cos_wrapper_post_body\">\n<p>A business is always the result of a significant investment\u2014and not just in terms of capital; it also involves a great deal of time and effort dedicated to ensuring the project\u2019s success. And yet, due to its complexity, neither the capital investment, nor the effort, nor the goodwill can guarantee the<strong> Strategic Success in a Company<\/strong>.<\/p>\n<p>For that reason, it is very important <strong>minimize the degree of improvisation in decision-making as much as possible<\/strong>. It\u2019s clear that there\u2019s no way to predict the opportunities or threats that arise\u2014volatility is an intrinsic part of the markets\u2014but what we can do is have a strategy that\u2019s as solid as possible. One that can withstand changes and, at the same time, adapt when necessary.<\/p>\n<p>A company's strategy is the roadmap that encompasses all areas and organizes them around common goals. It represents <strong>the what and the how<\/strong> the actions necessary to achieve the ultimate goal of any organization: <strong>create value<\/strong>. Conceptually, a strategy is a work plan that outlines the steps necessary to achieve the company's vision, prioritize objectives, optimize the allocation of financial resources, and manage the company's time efficiently.<span id=\"hs-cta-wrapper-7d245b29-5afb-4eb1-8fd5-d954876cbab4\" class=\"hs-cta-wrapper\"><\/span><\/p>\n<h2 style=\"font-size: 30px; font-weight: bold; text-align: left;\"><span class=\"ez-toc-section\" id=\"Aspectos_claves_de_una_estrategia_en_una_empresa\"><\/span><span style=\"color: #ffa12d;\">Key Aspects of a Business Strategy<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A company's strategy may be management's best bet for efficiently achieving the milestones set by the organization. It must be designed as effectively as possible so that it serves as a framework to support all of the company's decisions\u2014a framework that is sufficiently <strong>solid<\/strong> so as not to be thrown off balance by any unexpected event, but still <strong>flexible <\/strong>to adapt to changes.<\/p>\n<p>It's a balance that's quite difficult to strike, which is why we must never lose sight of these two fundamental pillars:<\/p>\n<ol>\n<li><strong style=\"background-color: transparent;\">Internal communication: <\/strong><span style=\"background-color: transparent;\">No matter how good the strategy is, it will be useless if everyone involved isn't aware of it, or if it isn't fully embraced by all parties. It is essential to communicate it to all levels, because if everyone isn't pulling in the same direction, the ship will have a hard time moving forward.<\/span><\/li>\n<li><strong style=\"background-color: transparent;\">Adapting to Change: <\/strong><span style=\"background-color: transparent;\">For better or worse, a company or organization must deal with external factors that it cannot control and that may affect it to a greater or lesser extent. A good strategy must include contingency plans that enable it to respond to unexpected and uncontrollable changes.<\/span><\/li>\n<\/ol>\n<h2 style=\"font-size: 30px; font-weight: bold; text-align: left;\"><span class=\"ez-toc-section\" id=\"Niveles_operativos_de_una_estrategia_empresarial\"><\/span><span style=\"color: #ffa12d;\">Operational Levels of a Business Strategy<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Within an organization, the various components have different types of responsibilities depending on the role they play within it. That is why it is necessary for the company\u2019s strategy to align with the responsibilities and contributions that arise at each operational level. Conceptually speaking, there are <strong>3 different operational levels<\/strong> at each company:<\/p>\n<h3 style=\"font-size: 24px; font-weight: bold;\"><span class=\"ez-toc-section\" id=\"Nivel_corporativo\"><\/span>Corporate level<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This is the highest level in the chain of command, so it requires a broad understanding of the environment in which the company operates, since its responsibility is to set common goals for everyone and establish guidelines for achieving them. Likewise, at this level, one must stay abreast of any external changes that could affect the original strategy and respond in the best possible way.<\/p>\n<h3 style=\"font-weight: bold; font-size: 24px;\"><span class=\"ez-toc-section\" id=\"Unidades_de_negocio\"><\/span>Business Units<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A business unit may involve different products or entirely different markets within the same company, which gives it a more specialized and focused view of each of its areas, as well as of its direct and indirect competitors. Therefore, a strategy at this level must consider the specific objectives of each business unit and align them with the company\u2019s overall strategy.<\/p>\n<h3 style=\"font-weight: bold; font-size: 24px;\"><span class=\"ez-toc-section\" id=\"Nivel_funcional\"><\/span>Functional Level<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In turn, each business unit is made up of various departments with specific functions, such as the marketing, purchasing, sales, and operations departments, among others. Thus, at this level, strategy is linked to day-to-day actions and decisions, which must be as closely aligned as possible with the business unit to which they belong\u2014and, consequently, with the overall vision at the corporate level.<\/p>\n<h2 style=\"font-size: 30px; font-weight: bold; text-align: left;\"><span class=\"ez-toc-section\" id=\"Componentes_clave_de_una_estrategia_de_empresa\"><\/span><span style=\"color: #ffa12d;\">Key Components of a Business Strategy<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Unlike the business plan, which defines the objectives, the strategy must address all the unknowns: <strong>the how, when, why, where, and who for each of the objectives<\/strong>, through the following elements:<\/p>\n<h3 style=\"font-size: 24px; font-weight: bold;\"><span class=\"ez-toc-section\" id=\"Mision_y_vision\"><\/span>Mission and Vision:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>With a constant focus on achieving the company's goals, the strategy must clearly articulate the organization's vision and mission, along with clear instructions on how to get there and who is responsible for each step.<\/p>\n<h3 style=\"font-size: 24px; font-weight: bold;\"><span class=\"ez-toc-section\" id=\"Valores\"><\/span>Values:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>They serve as a guide to what should and should not be done. Once again, clarity is key here, as these values will serve as a guide for how to act and make decisions at every operational level.<\/p>\n<h3 style=\"font-size: 24px; font-weight: bold;\"><span class=\"ez-toc-section\" id=\"FODA_SWOT\"><\/span>FODA \/ SWOT:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>From the analysis of <strong>Strengths, Opportunities, Weaknesses, and Threats<\/strong>, this provides the conditions on which the strategy is based to be more efficient. Furthermore, it is an excellent tool for monitoring external changes that may require adjustments to the strategy.<\/p>\n<h3 style=\"font-size: 24px; font-weight: bold;\"><span class=\"ez-toc-section\" id=\"Pragmatismo\"><\/span>Pragmatism<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The business units that deal with a particular market on a daily basis are best positioned to provide insights into it, just as the departments that carry out the day-to-day work are best equipped to meet milestones. Listening to everyone\u2019s input will help set more realistic goals and plan effectively based on them.<\/p>\n<h3 style=\"font-size: 24px; font-weight: bold;\"><span class=\"ez-toc-section\" id=\"Plan_de_adquisicion_y_asignacion_de_recursos\"><\/span>Resource Acquisition and Allocation Plan<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The strategy must also consider where and how resources will be obtained and how to allocate them appropriately in line with the objectives. In addition, it must clearly identify the person responsible for managing those resources.<\/p>\n<h3 style=\"font-size: 24px; font-weight: bold;\"><span class=\"ez-toc-section\" id=\"Indicadores\"><\/span>Indicators<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The metrics used to quantify the results achieved along the way must be clearly defined. Without such metrics, the organization\u2019s viability cannot be measured, and it will be impossible to know with certainty how much value is being generated through the strategy being implemented.<\/p>\n<p>We can conclude that in order to make efficient use of a company\u2019s resources\u2014such as money and time\u2014there is no room for improvisation; therefore, it is essential to have a very clear understanding of key aspects of the <strong>strategy in a company<\/strong> such as operational levels, vision, and mission, to ensure that it creates value for its customers, suppliers, and shareholders.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Una empresa siempre es fruto de una importante inversi\u00f3n, y no solo a nivel de capital, podemos hablar de mucho tiempo de dedicaci\u00f3n y mucho esfuerzo invertido en hacer que el proyecto termine siendo exitoso. Y a\u00fan as\u00ed, debido a su complejidad, ni la inversi\u00f3n de capital, ni el esfuerzo, ni la buena voluntad pueden [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":5226,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_ayudawp_aiss_exclude":false,"_ayudawp_aiss_summary":"","_ayudawp_aiss_summary_provider":"","_ayudawp_aiss_summary_hash":"","footnotes":""},"categories":[267],"tags":[],"class_list":["post-7048","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-educacion-stem-ingenieria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Estrategia en una empresa: Conose sus aspectos fundamentales - Blog y noticias sobre ingenier\u00eda | Structuralia<\/title>\n<meta name=\"description\" content=\"Se analiza la importancia de la estrategia en una empresa para generar valor y reducir al m\u00e1ximo posible la improvisaci\u00f3n en la toma de decisiones\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.structuralia.com\/en\/wp-json\/wp\/v2\/posts\/7048\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Estrategia en una empresa: Conose sus aspectos fundamentales - Blog y noticias sobre ingenier\u00eda | Structuralia\" \/>\n<meta property=\"og:description\" content=\"Se analiza la importancia de la estrategia en una empresa para generar valor y reducir al m\u00e1ximo posible la improvisaci\u00f3n en la toma de decisiones\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.structuralia.com\/en\/strategy-in-a-company\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog de Structuralia\" \/>\n<meta property=\"article:published_time\" content=\"2024-12-02T14:13:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-27T12:51:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.structuralia.com\/wp-content\/uploads\/2024\/11\/estrategia-en-una-empresa.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Equipo de redactores\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Equipo de redactores\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Strategy in a Company: Understanding Its Fundamental Aspects - Engineering Blog and News | Structuralia","description":"This article analyzes the importance of strategy in a company for creating value and minimizing improvisation in decision-making as much as possible","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.structuralia.com\/en\/wp-json\/wp\/v2\/posts\/7048","og_locale":"en_US","og_type":"article","og_title":"Estrategia en una empresa: Conose sus aspectos fundamentales - Blog y noticias sobre ingenier\u00eda | Structuralia","og_description":"Se analiza la importancia de la estrategia en una empresa para generar valor y reducir al m\u00e1ximo posible la improvisaci\u00f3n en la toma de decisiones","og_url":"https:\/\/blog.structuralia.com\/en\/strategy-in-a-company\/","og_site_name":"Blog de Structuralia","article_published_time":"2024-12-02T14:13:21+00:00","article_modified_time":"2026-03-27T12:51:24+00:00","og_image":[{"width":1600,"height":900,"url":"https:\/\/blog.structuralia.com\/wp-content\/uploads\/2024\/11\/estrategia-en-una-empresa.jpg","type":"image\/jpeg"}],"author":"Equipo de redactores","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Equipo de redactores","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blog.structuralia.com\/estrategia-en-una-empresa#article","isPartOf":{"@id":"https:\/\/blog.structuralia.com\/estrategia-en-una-empresa"},"author":{"name":"Equipo de redactores","@id":"https:\/\/blog.structuralia.com\/#\/schema\/person\/87ddd066f2b0e01e832284f797138b7b"},"headline":"Estrategia en una empresa: Conose sus aspectos fundamentales","datePublished":"2024-12-02T14:13:21+00:00","dateModified":"2026-03-27T12:51:24+00:00","mainEntityOfPage":{"@id":"https:\/\/blog.structuralia.com\/estrategia-en-una-empresa"},"wordCount":1185,"commentCount":0,"publisher":{"@id":"https:\/\/blog.structuralia.com\/#organization"},"image":{"@id":"https:\/\/blog.structuralia.com\/estrategia-en-una-empresa#primaryimage"},"thumbnailUrl":"https:\/\/blog.structuralia.com\/wp-content\/uploads\/2024\/11\/estrategia-en-una-empresa.jpg","articleSection":["Educaci\u00f3n STEM"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blog.structuralia.com\/estrategia-en-una-empresa#respond"]}]},{"@type":"WebPage","@id":"https:\/\/blog.structuralia.com\/estrategia-en-una-empresa","url":"https:\/\/blog.structuralia.com\/estrategia-en-una-empresa","name":"Strategy in a Company: Understanding Its Fundamental Aspects - Engineering Blog and News | Structuralia","isPartOf":{"@id":"https:\/\/blog.structuralia.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.structuralia.com\/estrategia-en-una-empresa#primaryimage"},"image":{"@id":"https:\/\/blog.structuralia.com\/estrategia-en-una-empresa#primaryimage"},"thumbnailUrl":"https:\/\/blog.structuralia.com\/wp-content\/uploads\/2024\/11\/estrategia-en-una-empresa.jpg","datePublished":"2024-12-02T14:13:21+00:00","dateModified":"2026-03-27T12:51:24+00:00","description":"This article analyzes the importance of strategy in a company for creating value and minimizing improvisation in decision-making as much as possible","breadcrumb":{"@id":"https:\/\/blog.structuralia.com\/estrategia-en-una-empresa#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.structuralia.com\/estrategia-en-una-empresa"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blog.structuralia.com\/estrategia-en-una-empresa#primaryimage","url":"https:\/\/blog.structuralia.com\/wp-content\/uploads\/2024\/11\/estrategia-en-una-empresa.jpg","contentUrl":"https:\/\/blog.structuralia.com\/wp-content\/uploads\/2024\/11\/estrategia-en-una-empresa.jpg","width":1600,"height":900},{"@type":"BreadcrumbList","@id":"https:\/\/blog.structuralia.com\/estrategia-en-una-empresa#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Inicio","item":"https:\/\/blog.structuralia.com"},{"@type":"ListItem","position":2,"name":"Educaci\u00f3n STEM","item":"https:\/\/blog.structuralia.com\/educacion-stem-ingenieria"},{"@type":"ListItem","position":3,"name":"Estrategia en una empresa: Conose sus aspectos fundamentales"}]},{"@type":"WebSite","@id":"https:\/\/blog.structuralia.com\/#website","url":"https:\/\/blog.structuralia.com\/","name":"Structuralia's Official Blog","description":"On our blog, we create specialized content to keep you up to date on all the latest news, trends, and tips related to engineering.","publisher":{"@id":"https:\/\/blog.structuralia.com\/#organization"},"alternateName":"STRUCTURALIA","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.structuralia.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/blog.structuralia.com\/#organization","name":"Structuralia Blog","url":"https:\/\/blog.structuralia.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blog.structuralia.com\/#\/schema\/logo\/image\/","url":"https:\/\/blog.structuralia.com\/wp-content\/uploads\/2026\/01\/logo.svg","contentUrl":"https:\/\/blog.structuralia.com\/wp-content\/uploads\/2026\/01\/logo.svg","width":36,"height":38,"caption":"Blog de Structuralia"},"image":{"@id":"https:\/\/blog.structuralia.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/blog.structuralia.com\/#\/schema\/person\/87ddd066f2b0e01e832284f797138b7b","name":"Editorial Team","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/6047234e84771ae0815c2fc62265d85296754868378b6dd88865366408801df4?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/6047234e84771ae0815c2fc62265d85296754868378b6dd88865366408801df4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6047234e84771ae0815c2fc62265d85296754868378b6dd88865366408801df4?s=96&d=mm&r=g","caption":"Equipo de redactores"},"url":"https:\/\/blog.structuralia.com\/en\/autor\/equipo-de-redactores"}]}},"views":375,"_links":{"self":[{"href":"https:\/\/blog.structuralia.com\/en\/wp-json\/wp\/v2\/posts\/7048","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.structuralia.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.structuralia.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.structuralia.com\/en\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.structuralia.com\/en\/wp-json\/wp\/v2\/comments?post=7048"}],"version-history":[{"count":0,"href":"https:\/\/blog.structuralia.com\/en\/wp-json\/wp\/v2\/posts\/7048\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.structuralia.com\/en\/wp-json\/wp\/v2\/media\/5226"}],"wp:attachment":[{"href":"https:\/\/blog.structuralia.com\/en\/wp-json\/wp\/v2\/media?parent=7048"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.structuralia.com\/en\/wp-json\/wp\/v2\/categories?post=7048"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.structuralia.com\/en\/wp-json\/wp\/v2\/tags?post=7048"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}