Today, the Internet access and the use of smart devices has become a habit we develop while doing our tasks throughout our day.
Consequently, there is a enormous volume of information that, thanks to Big Data, allows us to data processing and analysis to predict trends or patterns.
This is very useful, and already It is being used in a wide range of industries such as manufacturing, telecommunications, or banking, but It can also help us with everyday tasks.
Below are some of the applications of Big Data and that influence our daily lives:
Diagnosis of Diseases
On our medical history Information is collected about symptoms, illnesses, or habits that become a a large database that can be studied.
In this regard, the large-scale analysis of all this data allows us to identify patterns that can act as signals for disease prediction, making it possible to practice preventive medicine.
Traffic Forecast
In the not-too-distant future, and with the help of new technologies such as 5G, we will be able to get real-time updates on the conditions of streets and highways in our city.
Thanks to the widespread use of smartphones, which, through the geolocation analysis from users and the use of Big Data, which analyzes the data collected, will be It is possible to generate a traffic report.
Apps like Google Maps or Waze It is already being used to facilitate road travel and projects such as LUCA, which uses signals emitted by smartphones to study mobility in Madrid.
Weather
The Weather stations are capable of measuring the values of many parameters throughout the day, generating a large amount of data for analysis.
With the use of Big Data, all this collected data, once analyzed, is are used for weather forecasts. Subsequently, once the actual data has been collected, it is compared with the predictions to fine-tune the system and thereby improve the forecasts.
Personalized Recommendations
Due to the number of time we spend browsing the internet, whether it's shopping (Amazon), watching TV shows (HBO, Netflix), listening to music, or reading the news, the apps themselves and advertisers have focused their efforts on recommend content or related advertising to us who fits our profile.
And, of course, this is possible thanks to the analysis of the data generated every time we browse the internet, which helps create specific profiles that are then shown content tailored to their characteristics.
Chatbots
One of the Big Data applications with the brightest future is the use of bots in chats with customers that allow obtain specific, more valuable data than those collected through browsing the website.
In this regard, It is already being used in sectors such as e-learning, where many of the students' questions focus on very specific topics. On the other hand, the use of chatbots is already benefiting companies, helping them offer more specialized and targeted content thanks to the analysis of the data collected.
As you can see, the Big Data is present in many of the activities we carry out every day.
